When we brand Democrats, we also brand Republicans.

To be successful depends on how we brand and our purpose. For example, Democrats are using “lawfare” to brand President Trump as a “Felon”. We believe that their attempt to discredit the President will backfire, and they will suffer the consequences of being perceived as being liars and bullies that have weaponized our legal system to unconstitutionally interfere in the election.

Democrats also like to use the technique of projection to brand Republicans by deceptively putting “their shoes on our feet”, and forcing us to defend ourselves of crimes they’ve committed — i.e. Republicans are destroying Democracy, while Democrats are embracing Marxism.

Democrats have mastered the art of branding, and Republicans passively sit back and let them brand us with no response. Their voice is also being amplified by a incestuously corrupt Media that has become an extension of the DNC. It is impossible to compete with the noise, and constant attacks, on our party and leadership. We must be smarter, laser focused, and unrelenting in branding to win the war of words to influence and shape voter opinion.